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My Mind Change - Scientific Proof


Scientific Proof

We are frequently asked for additional information or proof of subliminal messaging, from a lot of people WHO are often skeptical and suspicious. We have compiled a couple of multiple studies which have been conducted on subliminal messaging using audio based messages.

Back in the 70's, the US Government banned subliminal messages on television and radio. Magazines such as New Scientist have conducted numerous experiments demonstrating exactly how such messages influence the mind. Popular bands have claimed that embedding subliminal messages into their music has kept them ahead of the game. Modern mind experts such as Derren Brown and the popular studies of William Bryan Key, Vance Packard, Eldon Taylor and even the controversial Dr James Vicary, all continue to keep the spark of subliminals very much alive.

Dr James Vicary used a well known experiment in a prominent industry to test subliminals. It involved flashing phrases like "I want popcorn" and "Drink more coke" for just milliseconds in front of a movie audience. Nobody consciously saw the messages but during the sitting, popcorn sales went up by 57.8% and coke sales rocketed 18.1%.

That may be the most famous and controversial owing to various conflicting reports as to its authenticity, but it is certainly not the only. More recently, there has been a flurry of televised experiments where subliminal messages are presented to individuals through subtle Audio or visual signs (such as a sign on the wall they are walking past). These messages, words, numbers or drawings are contemplated by the subconscious and eventually filter through to the conscious mind in the form of a feeling or thought.

It has been called the discovery of the 7th sense. The research into this phenomenon has been described as being of “Nobel calibre”. It has been featured in numerous publications around the world, and in the United States it became a household name in the late 90s. It is called Reverse Speech, the phenomenon of hidden backward messages in speech. It initially gained worldwide fame in the early 80s as those strange backward messages in rock and roll. Since that time, research has progressed significantly and it is now known to exist in all forms of human speech.

If human speech is recorded and played backwards, mixed amongst the gibberish at regular intervals can be heard very clear statements. These statements usually appear in short sentence form and are nearly always related to the forward speech. It appears constantly throughout language, so much so in fact, that it is believed to be a natural part of our speech processes. Your conscious mind will hear slur or gibberish but your subconscious mind will comprehend exactly what is being said and take the message in 10 x faster than the normal subliminal. You can read more about Reverse Speech HERE:

With Fast encoding, your conscious mind cant comprehend the quick "babble" of information but as with all our techniques, your subconscious can! Your subconscious can process one hundred million bits of data per second. It practically expects to be given data at a super fast rate. You can read more about this HERE:

Increase Mathematical abilities Research

Ariam, S. and Siller, J. "Effects of Subliminal Oneness Stimuli in Hebrew on Academic Performance of Israeli High School Students. " Journal of Abnormal Psychology (1982):

10th grade students were shown subliminal messages in Hebrew saying; "Mommy and I are one", "My teacher and I are one" and "People are walking in the street" (a neutral statement). The Students received the messages four times per week for 6 weeks.

6 weeks later, the students exposed to the subliminal statement "Mommy and I are one" scored higher in a maths exam than the other groups.

Psychologists claimed the messages such as "Mommy and I are one" would boost the students self esteem and have an effect to help them learn. Also interestingly when the messages were revealed so the students were aware of what they were receiving the effect failed, giving support to the effectiveness of sending a subliminal message rather than an overt one.

Quit Smoking Research

Palmatier, J.R., and Bornstein, P.H. "Effects of Subliminal Stimulation of Symbiotic Merging Fantasies on Behavioral Treatment of Smokers." The Journal of Nervous and Mental Disease (1980):

Thirty-four people underwent a 3-week, group-oriented smoking cessation therapy package.

Results showed that the subliminal messages affected post-treatment smoking behavior of the group. i.e. the people who received subliminal messages after their regular therapy had a lower rate of relapse into smoking again.

A follow up study by Palmatier and Bornstein found that "subliminal messaging noticeably improved the progress of subjects attempting to quit smoking", when compared to the group not exposed to subliminal messages.

Can your mind "Hear" Audio Subliminal Messages?

Kaser, V.A. "The Effects of an Auditory Subliminal Perception Message Upon the Production of Images and Dreams". Journal of Nervous and Mental Disease (1986).

Subjects listened to an audio subliminal message. The message was mixed with a regular music recording. Another group of subjects simply listened to the regular music recording without the subliminals.

Both groups were asked to create a pre-test drawing before and immediately after the music was played as well as a drawing of any dreams they had the previous night.

When the drawings were examined, the effects of the subliminal message could be seen.The drawings of the people who listened to the music with subliminal hidden content contained images relating to the suggestions they were listening to, whereas no correlation could be found with the control group.

Kaser concluded that "the unconscious/subconscious mind is able to perceive a recorded verbal message that cannot be consciously heard", proving the existence of subliminal perception.

In another study conducted by Dr. Becker experimental and control groups were asked to guess a three-digit number. The experimental group was exposed to the number subliminally embedded in behind a pink noise (similar to white noise) based audio track.

In three different trials an average of 77% of people exposed to the subliminal numbers guessed correctly, in comparison to only 10% of people in the control groups who weren't exposed subliminally to the numbers. This again confirms that subliminal messages are perceived at a non-conscious level.

Losing Weight & Healthy Eating Research

Silverman, L.H., Martin, A., Ungaro, R., and Mendelsohn, E. "Effect of Subliminal Stimulation of Symbiotic Fantasies on Behavior Modification Treatment of Obesity." Clinical Psychology (1978):

Silverman et al conducted two experiments on subliminal perception with groups of 26 and 30 women. The women were at least 15% overweight. There were 2 groups, a 'subliminal group' and a 'control group'. Both groups were given some education on weight loss and healthy eating i.e. how to record calories accurately, eating at regular meal times, and how to reward themselves for eating healthily.

At the start and end of all the sessions, everyone was asked to image a situation in which they would be tempted to over eat. At this point they were exposed to a subliminal message for 4 milliseconds. Either a weight loss based subliminal message for the subliminal group or a neutral subliminal message for the control group.

In both cases the 'subliminal group' lost more weight than the control group, with the subliminal group losing significantly more by the end of the follow up period. It was concluded that the use of subliminal messaging was able to help people reduce their over eating habits.

Another study conducted by Dr. Becker et al showed that the use of subliminal messages can have astounding results:

In Metairie, Louisiana, at Dr. Becker's weight loss clinic his patients heard both cassette tape subliminal messages and videotapes containing subliminals.

One woman lost 100 pounds within one year. In a follow up Dr. Becker found 50% of the patients maintained over half their weight loss for up to two years following the subliminal program. Even more impressively 23% maintained between 75% and 100% of their total weight loss. These figures were significantly better than diet programs in which he did not use subliminal messaging. 

Improve Study Skills Research

Parker, K.A. "Effects of Subliminal Symbiotic Stimulation on Academic Performance: Further Evidence on the Adaptation-Enhancing Effects of Oneness Fantasies." Journal of Counseling Psychology (1982):

60 college students on a summer law course for 6 weeks received subliminal messages before 3 of their 5 lectures per week, as also before and after a brief minute counseling session.

The subjects exposed to subliminal messaging achieved significantly higher grades than the others, which were consistent with other earlier studies.

Do you want to be a top level student? We have an entire brain training range you might be interested in!

Subliminal Enhancements Boost Learning Capacity

Cook, H., Ph.D. "Effects of Subliminal Symbiotic Gratification and the Magic of Believing on Achievement." Psychoanalytic Psychology (1985):

University students were split into groups and exposed to either to a subliminal message, or a control message immediately after class over a period of 12 sessions of 4 millisecond duration messages.

Students who had received the subliminal messages ended up performing better in their end of year exams than students who received the control message.

The researchers concluded that subliminally stimulating students to feel better about themselves enabled them to learn more efficiently.

Strong Reactions To Subconscious Messages Research

Bornstein, R.F, Leone, D.R. and Galley, D.J. "The Generalizability of Subliminal Mere Exposure Effects: Influence of Stimuli Perceived Without Awareness on Social Behavior." Journal of Personality and Social Psychology (1987):

Spoken statements hidden by white noise at increasing volume levels were played to test subjects.

Stronger physiological reactions were observed in subjects exposed to the messages which masked by loud white noise and inaudible, than when the volume was actually lower and the messages were somewhat audible.

Research concluded that completely inaudible messages were capable of reaching the human mind, and of having a physiological effect.

Subliminal Messages Reduce Shoplifting

TIME Magazine reported in 1979 that nearly 50 department stores in the U.S. and Canada had been using subliminal messages over their music systems which had resulted in a significant reduction in both customer based shoplifting and employee theft.

One East Coast chain amounted savings of $600,000 over a nine-month period!

Another story in the Wall Street Journal in 1980 stated that subliminal messaging a New Orleans supermarket resulted in an all time low within 6 months of use - from $50,000 per six month period to a figure of $13,000! Furthermore cashier shortages dropped from $125 per week to below $10 per week.

The Power of Subliminal Stimulus Research

Shevrin, H. "Does the Averaged Evoked Response Encode Subliminal Perception? Yes." (1975):

Research showed that peoples responses to a given stimulus were statistically lower when subjects were consciously aware, but when the stimuli was presented in a subliminal fashion the response rate was significantly higher.

Despite people being unaware of the stimuli, measurements suggest that our minds do still become aware. This suggests that while the mind is not consciously aware of any messages, the subconscious mind can pick up on the subliminal information and respond in the same way as if it was received under regular conditions.